The holiday season in New York City is a tapestry of spectacular sights, festive cheer, and cherished traditions, with Macy’s Santaland standing out as one of the most beloved attractions. Nestled within the iconic Macy’s flagship store in Herald Square, this magical winter wonderland has captivated children and families for decades. Here, you can meet Santa Claus, wander through whimsical holiday displays, and create lasting memories that embody the spirit of the season. Whether you are a local or visiting from afar, this guide will equip you with everything you need to know about Macy’s Santaland in NYC for 2024, including what to expect and pro tips to make the most of your visit.

A Brief History of Macy’s Santaland

A Timeless Tradition: The Evolution of Macy’s Santaland

Macy’s Santaland first opened its doors in 1862, making it one of the oldest and most beloved holiday attractions in New York City. Initially created as a showcase for Christmas merchandise, this enchanting destination has transformed over the years into a comprehensive holiday experience that captures the season’s essence.

Today, visitors are greeted by a stunning array of elaborate decorations, immersive themed displays, and interactive elements that invite guests of all ages to explore the magic of Christmas. The centerpiece of this wonderland is the opportunity for children to meet Santa Claus, where they can share their holiday wishes and take photos in a whimsical setting.

With its rich history and festive spirit, Macy’s Santaland continues to be a cherished tradition for families, drawing both locals and visitors to experience the joy and wonder of the holiday season in the heart of New York City.

The Iconic Experience

Macy’s Santaland has evolved into a cherished New York tradition, the 13,000-square-foot winter wonderland attracts thousands of visitors each holiday season. This iconic destination captivates guests with breathtaking holiday decorations, enchanting scenes, and a whimsical atmosphere that immerses everyone in a delightful winter wonderland.

Each year, Santaland unveils new themes and attractions, ensuring that every visit feels unique and filled with wonder. From the twinkling lights and beautifully adorned Christmas trees to the playful animatronic displays, the attention to detail creates an immersive experience that sparks the season’s joy.

While Macy’s does not publicly share official attendance figures for Santaland, it is estimated that the event attracts approximately 200,000 visitors each holiday season.

Running from the day after Thanksgiving until Christmas Eve, Santaland sees its heaviest crowds on weekends and during the final week leading up to Christmas. Wait times can range from 30 minutes to over two hours, depending on the day and time, as families flock to experience the festive setup and meet Santa​

Families return year after year, not just for the chance to meet Santa, but to relive the magic and create new memories together in this festive haven. Whether it is the aroma of fresh pine or the sound of cheerful holiday music, Macy’s Santaland encapsulates the spirit of Christmas in a way that continues to delight visitors of all ages.

• Location: 151 West 34th Street, 8th floor—Midtown West
• Hours: Monday, Tuesday, Wednesday + Thursday 10 AM – 8 PM & Friday, Saturday + Sunday 9 AM – 9 PM
• Website: Macy’s Santaland

Although Macy’s Santaland in NYC is magical for kids

Parents Might Call it a Holiday Chaos in Disguise

Let’s be honest: getting into Macy’s Santaland can feel like you have entered a new level of holiday challenge. First, scoring a reservation is no small feat—it is like trying to grab the hottest concert ticket in NYC. Then, even if you have secured that golden reservation, the wait to meet Santa can stretch up to 90 minutes [yes, that long and longer]. Last year we waited two hours.

If you are planning to take your kids, Monday through Thursday is your best option, and trust me, avoid the week leading up to Christmas at all costs. I have been through it a few times with my nieces and nephews, and despite the endless lines and overwhelming crowds, they absolutely loved it.

And I get it—there is something magical about seeing their eyes light up when they meet Santa. So, while it might test your patience, the joy on your kids’ faces will make it worth the hustle. Just be ready to navigate the sea of holiday madness, and you will survive the day with memories that last a lifetime.

Planning Your Visit to Santaland 2024

Dates and Hours

Macy’s Santaland will open its doors on November 24, 2024, and remain open through December 24, 2024.

Here are the hours of operation:

Monday

10:00 am – 8:00 pm

Tuesday

10:00 am – 8:00 pm

Wednesday

10:00 am – 8:00 pm

Thursday

10:00 am – 8:00 pm

Friday

9:00 am – 9:00 pm

Saturday

9:00 am – 9:00 pm

Sunday

9:00 am – 9:00 pm

Be sure to visit the Macy’s website for the latest updates and potential changes to the schedule, as operating hours may vary as Christmas approaches.

Macy’s Santaland Location

Macy’s Herald Square is conveniently situated at 151 West 34th Street in Midtown. The store is easily accessible by public transportation, with numerous subway lines and bus routes in the vicinity. The nearest subway station is the 34th Street-Herald Square station, which services the B, D, F, M, N, Q, R, and W lines, making your journey to this iconic destination simple and efficient.

Admission and Reservations

Admission to Santaland is free, however, visitors are strongly encouraged to make reservations in advance to ensure a time slot for their visit with Santa. Reservations can usually be made online through the Macy’s website, enabling families to coordinate their visit with their holiday plans seamlessly.

Tip:

Reservations tend to fill up quickly, particularly on weekends and as Christmas approaches, so it is best to book early to secure your preferred time.

What to Expect at Macy’s Santaland

The Magical Journey

As you step into Santaland, you will be transported to an enchanting winter wonderland that sparks the imagination. The experience begins with a stroll down a beautifully adorned pathway, illuminated by festive lights and showcasing charming holiday scenes alongside whimsical animatronic characters. Each display weaves a story, immersing visitors in the joyful spirit of the season.

Key Features of Macy’s Santaland

1. The Enchanted Forest: As you wander deeper into Santaland, you will discover the Enchanted Forest—a captivating realm filled with twinkling lights, vibrant decorations, and delightful holiday-themed displays. Children will be captivated by the sight of busy elves and playful creatures preparing for Christmas, adding to the festive ambiance.
2. Santa’s Workshop: A highlight of the experience is Santa’s Workshop, where kids can marvel at the elves diligently crafting toys and getting ready for the big day. This interactive area features engaging activities and exciting photo opportunities, ensuring that young visitors remain enthralled throughout their visit.
3. The Big Guy: The main event is, of course, the chance to meet Santa Claus himself. Children can sit on Santa’s lap, share their Christmas wishes, and create lasting memories with a special photo. Each visit typically includes a complimentary keepsake photo, with additional prints available for purchase.
4. Interactive Displays: Scattered throughout Santaland are various interactive displays that invite children to dive into the holiday magic. From building virtual snowmen to participating in fun reindeer games, these engaging activities enhance the experience, making it a delightful adventure for families and children alike.

Holiday Shopping at Macy’s

After your enchanting visit to Santaland, don’t miss the opportunity to indulge in some holiday shopping at Macy’s. The store boasts an extensive selection of gifts, decorations, and one-of-a-kind treasures ideal for everyone on your list.

From stylish clothing and trendy accessories to delightful home goods and exciting toys, you’ll find everything you need to make this holiday season truly special. Whether you are searching for the perfect present or adding festive touches to your home, Macy’s offers a diverse array of options to suit every taste and budget.

Seasonal Treats and Dining Options

Macy’s also features a delightful array of seasonal treats and dining options that families can enjoy. Whether you are craving a quick snack or a leisurely sit-down meal, you will discover a variety of delicious choices both inside the store and in the surrounding area.

Indulge in festive sweets, comforting seasonal dishes, and warm beverages that beautifully complement your holiday experience. No matter what you are in the mood for, Macy’s offers something to satisfy every palate and enhance your visit.

Tip:

Make sure to visit The Cellar, Macy’s food hall located on the lower level, where you’ll find an exciting array of dining options, including delightful holiday-themed treats. This vibrant space is perfect for satisfying your cravings and enhancing your festive experience.

Visiting Macy’s Santaland

Q & A For Macy’s Santaland

When will Santa be available to see visitors?

Macy’s Santaland in New York will open its doors on Friday, November 29, welcoming visitors to experience its enchanting holiday magic.

Is a reservation needed for Macy’s Santaland?

Yes, reservations are essential to experience the Holiday Celebrations at Macy’s Santaland. Starting Sunday, November 24, visitors can book their spots ahead of the attractions’ opening on Friday, November 29. Reservations open daily at 6:30 AM and can be made up to five [5] days in advance and you MUST be 18 years or older to make reservations. Keep in mind that your reservation time slot is designated for joining the line to enter the attraction.

How much does it cost to visit Macy’s Santaland?

Admission to Macy’s Holiday Celebrations is free, but please note that a reservation is required to secure your visit. After your experience, you can purchase photos, with packages starting at $39.99.

Does Macy’s Santaland accommodate visitors with special needs?

Yes, Macy’s strives to ensure that Santa is accessible to all guests. If you require specific accommodations under the Americans with Disabilities Act [ADA], please reach out to your local holiday attraction via email through the Macy’s Holiday Celebrations website. For New York, contact Santaland at SantalandNewYork@macys.com.

Tips for an Unforgettable Macy’s Santaland Experience

1. Arrive Early: To fully enjoy Santaland and avoid long lines, aim to arrive early in the day. This gives you ample time to explore the enchanting displays and soak in the festive atmosphere before meeting Santa. Early visits often mean shorter wait times, allowing for a more relaxed experience.
2. Be Prepared for Photos: Do not forget to bring your camera or smartphone to capture those magical moments throughout your visit. While a professional photo with Santa makes for a cherished keepsake, personal snapshots can add a special touch to your holiday memories. Be sure to take advantage of the festive backdrops and displays for some fun photo ops.
3. Plan for Waiting Times: While Santaland is designed to manage crowds efficiently, some waiting may still occur, especially for visits with Santa. Embrace this as an opportunity to immerse yourself in the festive atmosphere. Use the time to enjoy the decorations, engage with the displays, and take in the holiday spirit all around you.
4. Consider a Weekday Visit: If your schedule allows, plan your visit on a weekday when crowds are typically smaller. This strategy will enhance your experience, making it easier to navigate through the magical displays and spend quality time with Santa, ultimately allowing for a more enjoyable and stress-free visit. If you need to visit on a weekend, try to arrive early in the morning or later in the evening. This timing can help you dodge the heaviest crowds and make the most of your Santaland experience.

Other Tips

• Dress Comfortably: Although Santaland is indoors, temperatures can fluctuate due to the crowd and festive decorations. Dressing in layers is a smart choice, as it allows you to adjust your outfit for comfort while you explore the magical surroundings. Cozy footwear is also recommended for strolling through the displays.
• Explore Other Nearby Attractions: Herald Square is a vibrant area with plenty to see and do beyond Santaland. Consider visiting the iconic Empire State Building for breathtaking views of the city or take a stroll to Bryant Park, which hosts its own winter festivities, including an ice skating rink and charming holiday market. These attractions will enrich your holiday outing.

Driving Tips for Visiting Macy’s Santaland

If you plan to drive to Macy’s Santaland, be aware that street parking in the area is extremely limited, especially during the busy holiday season. Your best option is to utilize nearby parking garages. Be sure to check rates ahead of time, as prices can increase due to holiday demand. Additionally, using parking apps can help you find available spots and compare prices.

Nearby Parking Options

Macy’s Herald Square Garage

• Location: 151 West 34th Street—Midtown [near Macy’s]
• Rates: Approximately $30 for one to 2 [1-2] hours, $36 for two to three [2-3] hours, and daily rates can go up to $55. Discounts may be available with pre-booking

Icon Parking

• Location: 21 West 35th Street—Midtown
• Rates: Approximately $28 for one to two [1-2] hours and $36 for two to three [2-3] hours. They also offer daily rates​

Quik Park

• Location: 49 W 36th St, NYC
• Rates: Similar pricing structure, generally around $30-40 for the first couple of hours​

Other Nearby Garages: Look for garages around 30th to 40th streets, particularly between 6th and 8th avenues, as they tend to have competitive rates and availability​

General Tips

• Reservations: Consider booking your parking in advance if the facility offers that option. Many garages allow you to reserve a spot online, which can save you time and guarantee a space during peak hours
• Limited Street Parking: As noted, street parking is available but can be limited and is often more expensive during the holiday season. Keep in mind the parking regulations and meters, which can change depending on the time and day​

For more detailed information on parking garages and current rates, it’s advisable to check websites like SpotHero or ParkWhiz that provide real-time availability and pricing. Enjoy your holiday experience in NYC.

Additional Holiday Events and Activities

Macy’s Thanksgiving Day Parade

Before heading to Santaland, why not immerse yourself in the magic of the Macy’s Thanksgiving Day Parade on November 28, 2024? This beloved event marks the official start of the holiday season and features an unforgettable lineup of giant balloons, elaborate floats, and captivating live performances.

For many families, attending the parade has become a cherished tradition, adding an extra layer of excitement to their holiday festivities. Experiencing the parade not only creates lasting memories but also makes your journey to Santaland afterward feel even more special and festive.

Discover More Holiday Magic in New York City

Macy’s Santaland is just one highlight of the incredible holiday offerings throughout New York City. Visitors can explore a wealth of festive attractions that add to the season’s enchantment, including:

• Rockefeller Center Christmas Tree: No visit to NYC during the holidays is complete without experiencing the iconic Christmas tree at Rockefeller Center. Standing tall above the renowned ice skating rink, this stunning tree is adorned with thousands of twinkling lights, creating a breathtaking holiday spectacle.
• Winter Village at Bryant Park: Embrace the charm of the Winter Village at Bryant Park, a delightful winter market that features a unique blend of shops, artisanal food vendors, and a picturesque ice skating rink. It’s the perfect spot to indulge in seasonal treats, find unique gifts, and soak in the festive atmosphere.
• Holiday Windows: Take a leisurely stroll along Fifth Avenue to marvel at the breathtaking holiday window displays at famous department stores such as Bergdorf Goodman and Saks Fifth Avenue. These extravagant displays showcase intricate designs and festive themes that capture the spirit of the season, making for an unforgettable holiday experience.

Macy’s Santaland

Concluding the Macy’s Santaland Experience in NYC 2024

Macy’s Santaland stands as a cherished holiday tradition, beautifully encapsulating the magic and joy of the Christmas season. With its whimsical displays, enchanting atmosphere, and the heartwarming opportunity to meet Santa Claus, Santaland promises an unforgettable experience for families and visitors of all ages.

By thoughtfully planning your visit and utilizing the tips outlined in this guide, you can maximize your time at this iconic holiday destination. Whether you are visiting with children, family, or friends, Macy’s Santaland is bound to create lasting memories filled with laughter and joy.

So bundle up, embrace the festive spirit, and set off to Santaland for a day brimming with holiday cheer and the enchanting magic of the season. Let the memories you create here become a part of your family’s holiday traditions for years to come. Plan your visit to Macy’s Santaland today.