Work With
Brooklyn’s
Lifestyle
Fifteen years of editorial authority, a highly engaged audience of discerning New Yorkers and sophisticated travellers, and a voice that brands trust. Let’s talk.
NYC’s Most Discerning Lifestyle Guide
Brooklyn’s Lifestyle is a literary, observational lifestyle publication covering New York City’s neighbourhoods, restaurants, and cultural experiences — written for both locals and discerning visitors who want depth over hype. Fifteen years of consistent, quality editorial has built an audience that reads, saves, and acts on recommendations.
Newsletter Open Rate
Industry average is 20–25% — ours is more than double
Published Guides
Restaurants, neighbourhoods, culture, travel
Years of Authority
Est. 2010 — deep archival and current coverage
Primary Audience
Locals + sophisticated travellers, 30–65
Who Reads Brooklyn’s Lifestyle
Discerning NYC Locals
Long-term Brooklyn and Manhattan residents who use BKLS as their trusted resource for what’s new, what’s worth it, and what the algorithms haven’t found yet. They have disposable income and they spend it on experiences, dining, and culture.
Sophisticated Travellers
Affluent visitors (primarily 35–65) who arrive in New York wanting the insider experience, not the tourist track. They’ve been before, they know what good looks like, and they seek out editorial voices they trust over aggregator sites.
Cultural Tastemakers
Readers who take food, design, travel, and city culture seriously — who share recommendations with their networks and whose opinions carry weight. BKLS reaches people who influence where others go and what they buy.
Partnership Opportunities
Sponsored Content & Features
Original editorial features written in the BKLS voice — deeply researched, beautifully produced, and published with full transparency. Our readers trust sponsored content because we only say yes to brands that genuinely belong in our world.
- Restaurant, hotel, or experience features
- Neighbourhood guides with brand integration
- Seasonal roundups with sponsored positioning
- Newsletter features with high open rate delivery
Long-Form Brand Collaborations
Multi-touchpoint campaigns that align your brand with Brooklyn’s Lifestyle’s editorial authority. From content series to event coverage to ongoing mentions — built for brands targeting affluent, culturally engaged New York audiences.
- Content series across multiple posts
- Newsletter sponsorship packages
- Social media integration
- Custom itinerary co-branding (Trip Edit)
Press Visits & Media Coverage
For restaurants, hotels, cultural institutions, and experiences seeking editorial coverage in a trusted NYC lifestyle publication. We cover openings, events, and seasonal stories with a discerning editorial lens and an audience that reads deeply.
- Restaurant and bar opening coverage
- Hotel and experience features
- Cultural event and exhibition coverage
- Product and brand editorial mentions
Brooklyn’s Lifestyle maintains full editorial independence. We cover what genuinely belongs in our pages — and when we partner with a brand, our audience knows it means something. We don’t say yes to everything. That’s why it matters when we do.
How to Get Our Attention
We receive 30–50 PR pitches monthly. We cover a fraction of them — the ones that genuinely fit our editorial voice and serve our audience. Here’s what makes a pitch worth reading.
Submit a Pitch
Use this form for PR pitches, press visit requests, and editorial inquiries. For partnership and brand collaboration discussions, use the contact details below.
We read every submission. We respond to the ones we’d like to pursue — typically within 5–7 business days.
What We Stand For
Fifteen years of publishing has given Brooklyn’s Lifestyle a clear editorial identity. Our readers trust us because we’ve never compromised it. Any brand or PR relationship operates within these principles.
Let’s Start a Conversation
Whether you’re a brand interested in partnership, a PR team with a story worth telling, or a publication seeking a voice on New York City — we’d love to hear from you.
“Brooklyn’s Lifestyle covers New York City the way it deserves to be covered — with depth, with taste, and with the kind of insider knowledge that only comes from actually living here for thirty years.”
— Nat Creary, Founder & Editor, Brooklyn’s Lifestyle
