From celebrity collabs to cereal swirls, the Kith Treats 10th Anniversary celebrates a decade of flavor, fashion, and cultural influence in NYC.
New York has always had a way of making the simple extraordinary. A hot dog becomes a ritual on a summer night at Yankee Stadium, a bagel with cream cheese can set the tone for an entire morning, and a swirl of soft-serve transforms into an emblem of style. Few brands have captured that alchemy more seamlessly than Kith Treats.
What began in 2015 as a playful extension of Ronnie Fieg’s sneaker empire—cereal-infused ice cream swirled behind the glass of Kith’s SoHo flagship—is now celebrating ten years as a cultural touchstone.
Kith Treats has always been more than dessert. It sits at the intersection of food, fashion, and memory. To walk into a Kith Treats counter is to see sneakerheads standing shoulder to shoulder with families, tourists queuing up with locals, and style insiders ordering ice cream as if it were part of the uniform. A decade in, the brand has turned ice cream into a stage. A place where collaborations with LeBron James or Virgil Abloh could live not on a shoe, but in a cone. And this month, the stage grows bigger.
For its 10th anniversary, Kith Treats is launching two major celebrations. A once-in-a-decade contest that hands fans the creative reins. And a revival of ten of its most iconic specials—a menu that reads like a hall of fame for frozen treats. It is a birthday party only Kith Treats could throw: part nostalgia, part cultural flex, and entirely New York.
Your Treat: A Fan’s Chance at Immortality
At the heart of the anniversary is Your Treat, a contest that feels as democratic as it is dazzling. From August 15 through August 22, fans are invited to design their dream treat using the Kith app. It is not just about flavor—it is about creativity, vision, and community. Participants must build their treat digitally, post it to Instagram, and link it back through the app. For those who still believe in the magic of in-person ordering, submissions can also happen in-store.
What’s at stake is more than a sweet indulgence. One winner will earn a coveted spot on the Signature Specials Menu for a full year. That means their creation—their name—will sit alongside cultural heavyweights who have shaped the past decade of Kith Treats: LeBron James, Action Bronson, Victor Cruz, Virgil Abloh, and more. It is not just ice cream; it is legacy, a spot in a lineage that has always blurred the line between culinary fun and cultural capital.
Kith Treats 10th Anniversary: A Panel as Diverse as the City Itself
The judging panel itself is a reflection of that cultural blend. Chris Pear, better known as @chefreactions, built a massive following through witty, sharp-eyed commentary on food trends. Danny Mondello, or @meals_by_cug, brings Staten Island charisma and the viral clout of a self-made food influencer. And Christian Petroni, a celebrated chef with roots in both tradition and television, rounds out the group with the kind of culinary authority that grounds the spectacle. Together, they form a panel that mirrors Kith Treats’ ethos: internet-born, food-driven, culturally fluent.
The winner will be announced on September 6. Until then, the city hums with speculation. What flavors will capture the imagination? Will it be a throwback to childhood cereals, or a bold mash-up of global ingredients? In a city where bagels and bodegas inspire endless debate, Your Treat feels like the next communal obsession.
A Decade in a Cone: The Best-Of Specials
If the contest is about possibility, the second anniversary celebration is about memory. From August 30 through September 7, every U.S. and Toronto Kith Treats location will roll out a Best Of menu—ten specials pulled from the brand’s most iconic releases over the past decade. For longtime fans, it is a nostalgia trip. For newcomers, it is a crash course in why Kith Treats became a phenomenon.
The menu reads like a passport stamped with flavor. From Hawaii, The Cream returns. A lush swirl of vanilla ice cream infused with ube puree, cream cheese, and graham cracker crumbs, finished with condensed milk drizzle and Rice Krispies. In Korea, The Mat-cho once reigned—matcha folded into vanilla, with Oreo Puffs and crushed Oreos, garnished with matcha powder. And from Japan, The Salted Coffee arrives. Dark chocolate espresso beans, butter cookies, cocoa pebbles, and Rice Krispies collide into one caffeinated dream, topped with caramel drizzle.
Kith Treats 10th Anniversary Specials: Playful to Decadent
Other specials lean playful, almost whimsical. The Fetti, a childhood birthday party frozen in time, combines Cap’n Crunch Berries with Little Bites Party Cake muffins and rainbow sprinkles. The Teddy softens its crunch with Honey Bunches of Oats Strawberry, Teddy Grahams, and fresh strawberries, finished with honey drizzle. And then there is The Churro, a cinnamon dream of soft-serve spun with Cinnamon Toast Crunch, horchata, and fresh churros, garnished with extra crunch.
Some specials lean toward decadence, as if designed for late-night indulgence. The Flirt pairs Ferrero Rocher with Nutella drizzle, dried strawberries, and gold sprinkles. While The Dragon takes boldness further: dragon fruit, almond cookies, cherry jam, and a metallic gold finish. The Salted S’more adds a note of sophistication, infusing Earl Grey tea into the mix, finished with marshmallows and Maldon salt. And The Fiegster, the namesake of Kith founder Ronnie Fieg, is perhaps the most Kith of all. A mash-up of Frosted Flakes, Cocoa Puffs, Oreos, and mini marshmallows, garnished with its own signature blend.
Together, these ten specials remind us why Kith Treats became more than just another ice cream shop. Each cone or cup is not just about taste. It is about story, about place, about moment. Some were originally released only overseas, never before available in the U.S. Their return makes this menu less a selection and more a time capsule.
Why Kith Treats Matters
What makes this anniversary resonate is not just the ice cream. It is the way Kith Treats has embodied a distinctly New York rhythm. The city thrives on limited drops: sneakers, pop-ups, collaborations. Ice cream, in Kith’s hands, followed the same formula: seasonal specials, celebrity collaborations, fleeting menus that disappear as quickly as they arrive. Dessert became collectible.
In many ways, Kith Treats anticipated the city’s current obsession with food as culture. Long before Instagram influencers made their careers photographing rainbow bagels and overstuffed cronuts, Kith was swirling cereal into ice cream with an eye on design, exclusivity, and memory. Eating at Kith Treats was never just about flavor. It was about belonging to a community that understood the wink of nostalgia and the thrill of the drop.
As the brand steps into its second decade, it sits at an interesting crossroad. Ice cream remains inherently fleeting—it melts, it drips, it disappears in minutes. And yet, Kith Treats has built something lasting: a brand that turned dessert into part of New York’s cultural lexicon.
Kith Treats 10th Anniversary: The Next Scoop
The 10-year celebrations feel like both a look back and a glimpse forward. Your Treat hands the mic to the fans, suggesting that the next decade may be more participatory, more collaborative, more open. The Best Of specials remind us that moments matter, that even something as lighthearted as ice cream can carry cultural weight.
On September 6, a new name will be added to the Kith Treats story. Until then, the anniversary celebrations invite all of us—locals, tourists, sneakerheads, and dessert devotees—to take part in the swirl of it all.
Because in New York, ice cream is not just a treat. In the right hands, at the right moment, it is culture.
This anniversary proves what New Yorkers have always known: food is memory, story, and culture. For more examples, see our [Best NYC Food Experiences].
